Digital Analysis & Tracking: Turning Data into Strategy

In the digital world, understanding your online presence is key to success. At SEO-Hampshire, we offer comprehensive digital analysis and tracking services designed to evaluate and enhance your online presence.

Using a combination of advanced tools and strategies, we look deep into your digital footprint, user engagement, and website performance, providing insights that are crucial for optimising your digital strategy and improving results.

Digital Services Request Form

What Analysis Do You Need?

SEO diagnostic scans, competitor analysis, page analaysis, keyword value , backlink, TF*IDF and ranking reports. To introduce you to our services let us run off a free report of your choice. Delve into your website's performance with a free no obligation SEO report of your choice.
Digital Services Request Form

Contact Luke Kemp

Luke Kemp, is a versatile web developer, SEO and content creator who when not working with clients continues to develop digital output and integrate the services of his own websites.

Arrange an initial free diagnostic scan or contact Luke if you need assistance.

Definition of analysis

  1. A detailed examination of anything complex in order to understand its nature or to determine its essential features.
  2. The separation of a whole into its component parts.
Website analysis goes far beyond having a Google Analytics GA code embedded in your site,  it is, without doubt, the best tool for tracking on-site activity however there is a lot that it doesn’t tell you about off-site ranking factors such as the value of keywords, search volume, trends and more.
The information gained from on-page and off-page analysis should form the cornerstone of your digital strategy.

Web Data Analysis

Web analysis allows one to estimate & measure how traffic to a website changes following updates or the running of a campaign. In looking at the data and performing keyword volume analysis, trends and new opportunities emerge.

Associated LSI Terms

Web analytics provides information about the number of visitors to a website, the number of page views, and general user trends. It helps gauge traffic and popularity trends which is useful for market research.

What are LSI search terms?

Tailored Strategies for Measurable Results

Our Digital Analysis & Tracking Services are not just about collecting data; they are about turning that data into actionable strategies that drive results. We believe in a data-driven approach to digital marketing, ensuring that every decision is backed by solid analytics and tailored to meet your unique business goals.

Partnering with BoodleBobs / SEO-Hampshire for your digital analysis means gaining a deeper understanding of your digital landscape and harnessing this knowledge to enhance your online strategy, achieve better engagement, and drive business growth.

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Harnessing the Power of Google’s Suite For Web Analysis

Google Analytics and Google Search Console are at the heart of our digital analysis.

Google Analytics offers invaluable insights into user behaviour, traffic sources, and engagement patterns on your website. This data helps in understanding what attracts visitors to your site and what keeps them engaged.

Google Search Console, on the other hand, provides a lens into how your site is viewed by search engines, highlighting areas for SEO improvement.

With Google AdWords and AdSense, we tap into the value and popularity of keywords and also power online advertising and revenue generation.

AdWords is a platform for creating targeted ad campaigns on either the Search Network or Display Network that reach new potential customers, while AdSense offers the facility to monetise your website, where the placement of ads on your website makes it a node in the display network.

More info on Google Analytical Tools

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Advanced SEO Analysis with SEObility & GTmetrix

SEObility allows us to conduct an in-depth SEO analysis, identifying issues and opportunities within your website’s structure, content, and technical setup. This tool is instrumental in developing strategies to improve search engine rankings and online visibility.

GTmetrix comes into play for website performance analysis. It helps us understand your site’s loading speed and overall user experience, which are critical factors in search engine rankings and user retention.

SEO & Performance Benchmarking

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YouTube Analysis With Morningfame

Morningfame is a specialised tool for YouTube creators, offering in-depth analytics and SEO guidance. It helps users understand audience behaviour, optimise video content for better rankings, and grow their channels effectively. This tool simplifies YouTube analytics, making it easier for creators to enhance their online presence and engagement.

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Eric Analytical SEO Hampshire

Analytical Services & Reports

It is called Analytical Optimisation: because its the brains of the operation, from your analysed data we can form a stategy for for organic growth as well as report upon existing site metrics.

This can involve:

Analytical Optimisation FAQ

Its getting harder to rank online.  Know what you need to rank for.

SEO analysis is a set of ongoing tracking reports which detail how websites can improve ranking on any of the popular search engines.
The analysis commonly looks for and evaluates entrances, exists and duration of user visits.
The trick is not in compiling the reports, the skill is in interpreting the data being presented.
Yes we can track up to 100 of your keywords.  In SEO, tracking keywords and phrases people search for in search engines such as Google is important.  Keyword tracking is the process of monitoring the position of your website (page ranking) for specific keywords.  Tracking the metrics and how you or your competitors perform on specific keywords allows you focus your targeting and content for improved ranking opportunities.

Read more on keywords and keyword analysis

CRO Conversion Rate Optimisation is the name used for improving the conversion rates from existing traffic into a fully qualified or completed sales leeds.

Read more on CRO here

For our own brand BoodleBobs. Following keyword research, we found it was 5 x more lucrative to focus on creating podcasts than in creating cartoons.  In changing and simplifying our format, we can release content that has a greater value in a fraction of the time and cost.

These two examples from BoodleBobs YouTube Channel analytics show the CPM in December for the same story, Nigel the Niggly Napkin (cartoon and podcast versions).

It’s the same audio just different visuals targeted titles and key terms.

Cartoons are time-consuming and that time equals expense, podcasts ROI is far greater, can be produced quickly and at a fraction of the expense.  Full article on BoodleBobs here

the value of keyword research - same story - different CPM - SEO Hampshire

A strategy for link building is important because these inbound links are a key signal to Google that your site is a quality resource.  Link building is the process of getting other websites to link back to a page on your website.

Read the full link building post here

Web Development Services

It is called Technical Optimisation, because it focuses on the structure of the site, content labelling, and page load time & speeds. The main goal of technical SEO is to optimise the website’s infrastructure. Common SEO fixes cam include…

malcome optimized
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