A better question to ask is what is the value of my keyword click if running a PPC Campaign.
PPC Keyword clicks can vary wildly depending upon the industry your in. Mortgage lending PPC clicks can be as high as £50 whereas a local pest control company could be paying between £0.50 to £2.00 per click.
When you are receiving an organic click for any targeted keyword, you are in effect adding the same fiscal value to your business, as if you were going to pay for the click. It has been proven organic clicks perform better in terms of goal completion than PPC clicks.
In many cases, SEO and PPC work best when integrated and strategically aligned.
If your typical cost per click is £1.00. And we acheive 5000 new clicks in the first year, this is a £5000 benefit to your business.
Becasue your infrastructure is fixed following technical SEO, typically we would anticipate an increase in your clicks in year 2 and year 3.