Crabbs Bluntshay Farm Campsite Digital Facelift & SEO

Pre-loaded technical and creative design work with continuous engagement & maintenance.

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Web Design & Maintenance

  • Crabbs Bluntshay Farm initially reached out regarding a minor technical issue, but upon a comprehensive scan of the website, it became evident that multiple issues within the WordPress page structure were hindering its visibility in SERPs.The website’s decade-old theme likely is the root cause of the initial problem and because of its ancient architecture posed a significant challenge for users in retrieving a wealth of local interest newsletter stories spanning the past 10 years.

Limited Budget: Digital & SEO Facelift Priorities

To address these issues, we agreed upon an 8-day work plan with the following priorities:

Enhance Visual Appeal:

  • Implement larger font faces and upgrade the overall styling, transitioning from a dated 1970s cafe aesthetic to meeting modern design standards.

User Experience & Conversion Rate Optimization (CRO):

  • Improvements to user experience enhancing navigation and engagement.
  • Implement CRO strategies to optimize the website for increased conversions.

Content Optimisation:

  • Undertake comprehensive optimisations for page titles, meta content, and image elements to maximize search engine visibility and user relevance.

Search Engine Discoverability:

  • Employ strategies to make the website more discoverable in search engine results pages (SERPs).
  • Focus on increasing inquiries specifically related to camping services.

By addressing these priorities, the aim was not only to resolve the initial technical problem but also to transform Crabbs Bluntshay Farm’s online presence into a modern, user-friendly platform that attracts and engages its target audience effectively.

About Crabbs Bluntshay Farm Campsite


Nestled amidst breathtaking Dorset landscapes, Crabbs Bluntshay Farm Campsite is a serene retreat that offers a front-row seat to some of West Dorset’s most stunning scenery.

Based close to the coastal villages of Charmouth, Lyme Regis, West Bay, and the town of Bridport, this idyllic campsite is an ideal launchpad for exploring the rugged beauty of the Jurassic Coast.

sylvia castle creed character crabbs bluntshay west dorset farm campsite barnyard buzz newsletter optimized

SEO-Hampshire Graphic Design – A strangely lifelike character design of the campsite’s owner and newsletter writer Sylvia Castle Creed. She didn’t ask for it but loved it and has been adopted for her updated blog titled ‘Barnyard Buzz Dorset Country Chronicles