Limited Budget: Digital & SEO Facelift Priorities
To address these issues, we agreed upon an 8-day work plan with the following priorities:
Enhance Visual Appeal:
- Implement larger font faces and upgrade the overall styling, transitioning from a dated 1970s cafe aesthetic to meeting modern design standards.
User Experience & Conversion Rate Optimization (CRO):
- Improvements to user experience enhancing navigation and engagement.
- Implement CRO strategies to optimize the website for increased conversions.
- Undertake comprehensive optimisations for page titles, meta content, and image elements to maximize search engine visibility and user relevance.
Search Engine Discoverability:
- Employ strategies to make the website more discoverable in search engine results pages (SERPs).
- Focus on increasing inquiries specifically related to camping services.
By addressing these priorities, the aim was not only to resolve the initial technical problem but also to transform Crabbs Bluntshay Farm’s online presence into a modern, user-friendly platform that attracts and engages its target audience effectively.