
Corporate Content Design, Analysis And SEO For Pylewell Park
The goal of this project was to create corporate page services content that ranks organically.
Analysis SEO, Content Creation For Corporate Pages
- The website, under the stewardship of Freestyle.digital in Hampshire, has been a focal point for strategic improvements.
At the behest of Nicole & Mel from Pylewell Park, we were engaged to contribute to the development and optimisation of the corporate pages.
The objective was too curate a set of pages intricately linked to the services offered by Pylewell Park Corporate via crafting targeted content, and meticulously aligning meta descriptions and images with the identified key terms.
Corporate Digital Narrative
URL: https://pylewellpark.com/corporate-venue-hire/
Pylewell Park, a distinguished brand, prominently features on Search Engine Results Pages (SERPs) for both its name and the key term ‘Wedding Venue,’ owing to effective Instagram marketing and backlinks from esteemed platforms like Elle, Tatler, and Hitched, all with excellent domain ratings.
For the corporate digital narrative, a strategic approach has been undertaken to enhance content relevance and word count across approximately 70 identified key terms.
The focus is on individual pages dedicated to seven distinct corporate service types: Business Meetings, Dinner Parties, Conferences, Product Launches, Galas, Team Building, and Reward Programs.
The Pywell Parks corporate content hub is a central page with teasers leading to comprehensive information and a dedicated Goal/CTA page offering a corporate brochure signup and download option.
Early Success On Initial Content Release
Despite being in the early stages and a soft launch, we’ve successfully ranked four out of the eight new pages for seven of our targeted corporate key terms. The Gala’s page was the most successful at launch, with four associated terms securing positions below 9, equivalent to the first page of Google in this region.
The next step for this continued project will be analysis where data-driven insights will guide ongoing refinements to page content.
Working With Freestyle Digital
We challenged Reece from Freestyle.digital to locate the cause of an empty image alt, not expecting him to find it… Subsequently, we sent the following message and attached image.
Dear Reece,
With regards to populating the empty image alt – I am pleased to award you with the aforementioned thousand Kudos points and congratulate you on your success.
Bravo!