Project Description
DD ALLEN – Bad Love EP
www.ddallen.com
Creative brief – From DD Allens, ‘Bad Love’ EP artwork (above). We were asked to provide a set of animated visuals and promotional videos to accompany and promote the musics release.
Video usage – Website and online stores, Live shows, Facebook & Instergram Ads, YouTube
Project Duration
- CONTENT CREATION
- Video promotional content & visuals
- Usage- live gigs and online
- Facebook / Instagram Ads
- Animated video’s for thumbnail rollover
- Animated using the tools in Adobe ‘s creative cloud
VIDEO CONTENT CREATION SERVICE
Promotional motion graphics & animation for ‘Bad Love’ EP by DD Allen
Created using a combination of character animator for the hand and after effects for the animation, the most difficult element to create was the growing vines. Stay on brand in terms of styling was the explicit brief for the animation and only use the elements found in the layered .psd photoshop file. An organic lopping approach was taken for the first animation cut, where base elements such as backgrounds were repeated in 30 second cycles, with diffent effects such as a Kaleidoscope applied on upper layers such as the hand and overlays.
The video shown here is in fact a directors cut, where light bleeds are brought in. The actual version used was an entirly different monochrome cut with enhanced reds in the heart symbol.
20″ FaceBook & Instagram Video Ads
Different social networks have different specifications. 1200 x 1200 was the requiremewnt for FaceBook & Instagram video view pane. A creative brief of falling rose pettles in front of the record cover . To add ambient movement the layers were separated with a very slight zoom effect on each separate layer.
Animated Background for Live Gigs
An animation loop created on a £200 budget was decided upon since the team wanted to just press play and then forget about the video. The central point of focus is the main logo on a similar grey background to that of the record cover’s background. The rotating star was built in 4k and is a mixture of an animated graphic and solar flair effect within After Effects.
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Project Brief
- 2 x 40″ Video ad for single release.
- 1:1 Aspect ratio for Facebook timeline.
- Animated supplied video footage into the cover artwork.
- Delivery needed within 48 hrs.
The Solution
- 1 x day using After Effects
- See the budget for this Ad here
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