Created using a combination of character animator for the hand and after effects for the animation, the most difficult element to create was the growing vines. Stay on brand in terms of styling was the explicit brief for the animation and only use the elements found in the layered .psd photoshop file. An organic lopping approach was taken for the first animation cut, where base elements such as backgrounds were repeated in 30 second cycles, with diffent effects such as a Kaleidoscope applied on upper layers such as the hand and overlays.
The video shown here is in fact a directors cut, where light bleeds are brought in. The actual version used was an entirly different monochrome cut with enhanced reds in the heart symbol.