The Work Brief
The brief for this project was to initially make the website and services visible in Local SERPs and to create the foundations for organic growth. In a nutshell, make the website hit its page goals of being found in SERPs and seeing some form of goal completion via form submission or telephone call.
- Dump the existing domain name hamshirewpc.co.uk and rename and redevelop the website as hwpestcontrol.co.uk so that the keyword/search term ‘pest control’ was loaded at the domain level ranking criteria – This technique is called frontloading the search term.
- Blow the entire annual SEO budget and rebuild from the ground up.
Web Design Approach
Having looked at a number of local and national pest control websites, I took the view that I wanted to use graphical representations of the animals and control service type rather than real-world photographs. This has the added benefit of extremely small image file sizes, increasing the page time to interactive responsiveness.