Project Description
Facebook Video Ad Creation for DD Allen
We were asked by the DD Allen management team if we could create a Facebook Ad for DD Allen’s new song ‘Seattle Lights’. Specifically, we were asked to incorporate video clips into the songs cover artwork. Using rotoscoping and sabre effects this piece of work was completed on 8 hours working budget. DD ALLEN FACEBOOK PAGE
Project Brief
- 2 x 40″ Facebook Video ad for single release.
- 1:1 Aspect ratio for Facebook timeline.
- Animation for supplied video footage into the cover artwork.
- Delivery needed within 48 hrs.
- See the budget for this Ad here
Project Duration
- CONTENT CREATION
- VIDEO AD FOR MUSIC LAUNCH
- Animation/Editing
- Facebook / Instagram Ads
- Rotoscope & Saber Effects
- Create with After Effects & Premier
FACEBOOK VIDEO CONTENT CREATION SERVICE
Promotional Ad for DD Allen. Incorporated into a promotional video for ourselves.
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Created using a combination of character animator for the hand and after-effects for the animation, the most difficult element to create was the growing vines. Stay ‘on brand’ in terms of styling was the explicit brief for the animation and only use the elements found in the layered .psd photoshop file. An organic lopping approach was taken for the first animation cut, where base elements such as backgrounds were repeated in 30-second cycles, with different effects such as a Kaleidoscope applied on upper layers such as the hand and overlays.
The video shown here is in fact a director’s cut, where light bleeds are brought in. The actual version used was an entirely different monochrome cut with enhanced reds in the heart symbol.
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