Definition of analysis
- A detailed examination of anything complex in order to understand its nature or to determine its essential features.
- The separation of a whole into its component parts.
Website analysis goes far beyond having a google analytics GA code embedded in your site, it is, without doubt, the best tool for tracking on-site activity however there is a lot that it doesn’t tell you about off-site ranking factors such as the value of keywords, search volume, trends and more. The information gained from on-page and off-page analysis should form the cornerstone of your digital strategy.
Google Analytics is by far the most popular on-page analytics tool available, and it’s 100% free. The problem is that it has a steep learning curve, and the information can be hard to interpret. If you’re not tech-savvy and cannot code, it would be very challenging for you to set up advanced tracking. The main reasons you need to use analytics are..
- You get to know your visitors (Device, Location, Languages, Age and Interest category)
- Identify your best content (To be used as a template for creating additional content)
- See the best referral channels (Use this information for building backlinks)
- Track e-commerce metrics (Using them to generate additional sales)
The best tool for identifying the value of the keywords you wish to rank for. You don’t need to run an Ad in the Google Search network to see the value (CPC), volume or difficulty for ranking for any given keyword.
Keyword Tracking Software
Moz, Seobility are just some of the services which enable you to track, both your own and competitors ranking keywords. When using these services it is important to look at the results on a weekly basis rather than a daily since keyword ranking position fluctuate rapidly, what we are looking to achieve is a general upward trend.
Domain Rating (DR) is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest