Web Data Analytical Services & Keyword Research - SEO Hampshire

Analytical SEO Hampshire

“Introducing Eric. Responsible for data insights analysis, the brains behind keyword targeting”

Analytical Insights: Identifying gaps for ranking opportunities and tracking data about the way visitors to your site have associated with it. Their experience, duration, and exit points.

During a search engine optimisation (SEO) campaign, Eric uses Google Analytics and other tools for tracking the performance of your keywords, user flow, landing pages and overall success.

Analytical Optimisation FAQ

Its getting harder to rank.  Know what you need to rank for.

SEO analysis is a set of ongoing tracking reports which detail how websites can improve ranking on any of the popular search engines. The analysis commonly looks for and evaluates entrances, exists and duration of user visits.
The trick is not in compiling the report, the skill is in interpreting the data being presented.

Yes we can track up to 100 of your keywords.  In SEO, tracking keywords and phrases people search for in search engines such as Google is important.  Keyword tracking is the process of monitoring the position of your website (page ranking) for specific keywords.  Tracking the metrics and how you or your competitors perform on specific keywords allows you focus your targeting and content for improved ranking oppitunities

Read more on keywords and keyword analysis

CRO Conversion Rate Optimisation is the name used for improving the conversion rates from existing traffic into a fully qualified or completed sales leeds.

Read more on CRO here

For our own brand BoodleBobs. Following keyword research, we found it was 5 x more lucrative to focus on creating podcasts than in creating cartoons.  In changing and simplifying our format, we can release content that has a greater value in a fraction of the time and cost.

These two examples from BoodleBobs YouTube Channel analytics show the CPM in December for the same story, Nigel the Niggly Napkin (cartoon and podcast versions).

It’s the same audio just different visuals targeted titles and key terms.

Cartoons are time-consuming and that time equals expense, podcasts ROI is far greater, can be produced quickly and at a fraction of the expense.  Full article on BoodleBobs here

the value of keyword research - same story - different CPM - SEO Hampshire

A strategy for link building is important because these inbound links are a key signal to Google that your site is a quality resource.  Link building is the process of getting other websites to link back to a page on your website.

Read the full link building post here

Eric Analytical SEO Hampshire

Analytical SEO

It is called Analytical Optimisation: because its the brains of the operation, from your analysed data we can form a stategy for for organic growth as well as report upon existing site metrics.

This can involve:

Definition of analysis

  1. A detailed examination of anything complex in order to understand its nature or to determine its essential features.
  2. The separation of a whole into its component parts.
Website analysis goes far beyond having a google analytics GA code embedded in your site,  it is, without doubt, the best tool for tracking on-site activity however there is a lot that it doesn’t tell you about off-site ranking factors such as the value of keywords, search volume, trends and more.   The information gained from on-page and off-page analysis should form the cornerstone of your digital strategy.

Google Analytics

Google Analytics is by far the most popular on-page analytics tool available, and it’s 100% free. The problem is that it has a steep learning curve, and the information can be hard to interpret. If you’re not tech-savvy and cannot code, it would be very challenging for you to set up advanced tracking.  The main reasons you need to use analytics are..
  • You get to know your visitors (Device, Location, Languages, Age and Interest category)
  • Identify your best content (To be used as a template for creating additional content)
  • See the best referral channels (Use this information for building backlinks)
  • Track e-commerce metrics (Using them to generate additional sales)

Google Adwords

The best tool for identifying the value of the keywords you wish to rank for.  You don’t need to run an Ad in the Google Search network to see the value (CPC), volume or difficulty for ranking for any given keyword.

Keyword Tracking Software

Moz, Seobility are just some of the services which enable you to track, both your own and competitors ranking keywords.  When using these services it is important to look at the results on a weekly basis rather than a daily since keyword ranking position fluctuate rapidly, what we are looking to achieve is a general upward trend.

Domain Authority 

Domain Rating (DR) is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest

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SEO Hampshire

Web data analytics service based in Hampshire. 

With over 20 years of experience working within Media, Analysis & Web Development. SEO Hampshire’s sister site  BoodleBobs

Web Data Analysis

Web analysis allows one to estimate & measure how traffic to a website changes following updates or the running of a campaign. In looking at the data and performing keyword volume analysis, trends and new opportunities emerge.

Associated LSI Terms

Web analytics provides information about the number of visitors to a website, the number of page views, and general user trends. It helps gauge traffic and popularity trends which is useful for market research.

What are LSI search terms?

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