Conversion Rate Optimisation CRO
The first step in Conversion Rate Optimisation is in defining the conversion goals. This can be a button, a webform, a visited page or even a like on Facebook or Instagram.
Conversion rate optimisation (CRO) is the process of looking at user behaviour. Then using this data to modify certain elements of a webpage, a business can increase the chances that site visitors will “convert” into one of your pre-defined goals, whether this is a signup, a like or a product purchase.
Understanding How Conversion Rate Optimisation Improves Sales
The purpose of a website is not to look pretty, but to achieve certain goals. In testing and making microchanges to a website structure, you can increase the volume of sales.
The CRO process can be divided into 5 separate steps.
- Research phase – Benchmarking existing volumes and identifing areas in need of improvement.
- Hypothesis phase – Running through ideas of how content improvements might lead to increase in goal conversion.
- Prioritisation phase – Identifying the best testing ideas
- Testing phase – Running experements on varients of a page such as A/B testing
- Learning phase – Reading the data with a view to refining further testing