Link Building & Backlinks Service

Link building,  is the process of getting other websites to link back to a page on your website.  Link building increases domain authority and is an off page tactic used in SEO.  This is because these inbound links are a key signal to Google that your site is a quality resource.

The simplest form of link building is getting your site/domain registered on as many relevant directories as possible.  Further link building is usually best achieved by offering, participation or reusable value with your shared content. ie. an infographic.

Link Building Analysis

Identify which links you have won or lost.  Links to your site that are going to a bad URL. Analyse your competitor’s links to locate new link opportunities.   Increasing your DR Domain Rating score is a key long term strategy for all SEO plans.

Before building links, you need something of value people will want to share.

Building links can begin with a simple registration on an Online web directory such as Yell or Thompson, where you would typically enter the homepage of your website.

Our Link building tools

Within our SEO scanning software, there are also a set of useful link building tools.  The software scans your keywords and listed competitors and identifies webpages where link opportunities may be found.

For example, if two competitors are mentioned (linked) in a blog or journal, the chances are good that you are relevant and may be able to approach the domain owner to get your link in their too.  Our software scans for

• Sites with more than one competitor linked on one page
• Link opportunities from top-ranked pages
• Pages with sponsored content from competitors

Other methods building backlinks is usually a bit more work and can involve reaching out to other domain owners on a general PR exercise.  For example reviews and guest posts.

The most effective link building exercises is usually in creating unique shareable content. Infographics or video are often the most shareable formats.

When other high-quality websites such as news sites, link to a website, it sends positive signals to search engine crawlers, informing them the linked-to website is valuable, useful and should be placed higher up SERPs.