User Experience (UX) Analysis

UX refers to the term User Experience Design, while UI stands for User Interface. Both elements are crucial to a product and work closely together.

True UX research is best performed by a bigger agency since it is best practice to obtain information from users by way of a variety of qualitative and quantitative methods, including interviews, contextual inquiries, diary studies, personas, card sorting, and usability testing. The focus is on this approach is in gathering and interpreting collected data from various sources.

How do we perform UX analysis

We look at a site objectively and review the following criteria of bad UX indicators.

How do we track and make changes to UX

Most sites that take up UX analysis services are businesses that already have an established digital sales funnel and want to improve the results on their established goals (a sale, a registration, a specific page on the site).

Making drastic changes to a page can seriously damage your existing SEO. So it is imperative to analyse what is already happening and then to evolve a better solution, founded upon quantifiable data and results.

Heat Mapping
Whilst it is possible to see on page clicks via google analytics, third party specialist providers like Hotjar do it so well.  Heat mapping tools usually feature the following functionality and is best employed when making decisions on moving around elements on a served page.

• Clickible hot spots as a heat map
• Visitor session recordings functionality
• Conversion Funnels
• Webform analysis

From the information from heatmaps we then work with the business to update the content and implement a period of A/B testing on the new designs or content.

What are A/B Tests

A/B testing is the process of comparing multiple versions of a digital asset against each other to see which works best. We use Google optimize to run our testing. Types of testing from Google optimise include.

• A/B tests, which let you test multiple versions of the same web page to learn which page works best for your users.
• Multivariate tests which test multiple elements on a page to see which combination achieves the greatest impact.
• Redirect test, or split URL test is a good tool for testing very different landing pages or complete page redesigns.