Content Creation Services – Creative SEO
“Introducing Olivia. Responsible for creating engaging, sharible content”
Content Creation Services, we call it ‘Creative SEO’ is about creating content for websites and social media with a view to creating inbound clicks, increased visitor duration and content that is sharible.
The right image, infographic, video, music or web copy. Rich media such as audio or video. We create the content to match your brand and audience.
Creative Optimisation FAQ
ON/OFF page SEO
No, Architects don’t give away their blueprints. Diners don’t fork out free meals. Personal Trainers don’t sign over their intellectual property on spec. This video is a humorous poke at speculative creative bidding process in new business pitches. We believe there’s a better way for agencies and clients to find the perfect match so we are happy to work at an hourly rate in developing your ideas and concepts and taking it as far as you want to go.
The main risk with a PPC campaign is in paying for clicks that are not converting, campaigns that are not optimised for goal completion or contain poor targeting can cost your business a fortune.
Full article on PPC in the search network
At a glance here is a summary of the PPC search netork post
1. You are paying for each click to your website
You always pay whenever your ad is clicked, regardless of whether that click converted into a sale or not. It is likely a substantial percentage of clicks will be received from visitors who have no intention of buying from you.
2. Competitive industries will have a higher cost per clicks
If your competitors are already using Google AdWords, this is probably the reason why you wish to start your own Adwords campaign. But competition can be fierce and in some industries and clicks can be as high as £50, competing for clicks against your competitors has the effect of increasing demand for the keyword, Adwords is an auction and like any auction as demand increases (more bidders) so does the bid amount. In this case, your cost per click.
3. No budget, then your ads will stop
AdWords will only run while you have a budget in place, once spent the ads turn off. Compare this with SEO. SEO is a longer-term investment but will see a far greater return on investment.
4. Time and management is needed for any successful campaign
AdWords has a steep learning curve, mistakes can be expensive. You need to invest quite a lot of time after the campaign’s been set up to ensure that it has been done properly, and then you need to keep monitoring it to find out what’s converting and what’s not.
5. The Landing pages need to be highly relevant
Google looks at the quality and relevance of your landing pages. By improving your website’s promotional landing pages, your quality score will increase, which result in either paying less for clicks, improved Ad ranking and better conversion metrics.
For the user, there needs to be a clear defined simple to use ‘Call to Action’. This Ad specific landing pages need to be optimised along with your campaign and it is recommended that CRO Analysis & SEO is performed.
Creative SEO With Olivia
Olivia’s Content Creation, Creative SEO. With an anticipated growth of branded video (25% growth each year), websites are no longer a static commodity. Promoting videos in the display network are a fraction of the cost when compaired with the same keyterms in the search network.
Advertising, Marketing & Online Services
Definition of Creative SEO
Creative SEO is our definition of any activity or content creation which helps drive inbound traffic and which achieves your online goals. Producing quality content is one of the most important things a business can do to attract clients and create interest.
Any content created communicates your brands message, educates your audience, and persuades them to purchase your products and services over competitors.
It’s is important that the intention of any given piece of content is understood if even a simple blog post or a specific image. For growth and sustainability, it is important to drive people to your webpage via organic traffic, it is equally important to engage them once they get there.
For some types of content, it is difficult to achieve both goals since awkward SEO-based phrasing and creativity are different disciplines for separate purposes. Low bounce rates and high page duration would indicate a good user ‘ creative’ experience. This does not necessarily mean that the page is ranking organically and driving inbound traffic.
Creativity & SEO can go hand in hand, it’s about finding the best compromise. Finding a middle ground between sacrificing SEO elements in favour of user experience produces the best content and is a recipe for success.
Creative OptimisationContent Creation & Off Page SEO Services. We are situated in the heart of the New Forest with Lymington, Sway, Brockenhurst and Lyndhust on our doorstep. We service clients throughout Hampshire and Dorset including Bournemouth, Southampton and Winchester.
Associated LSI Terms
social media content creation services, video content creation services, social media management and content creation services, content marketing services, content creation agency, Instagram content creation services, Content development services, Digital content creation agency