Definition of Creative SEO
Creative SEO is our definition of any activity or content creation which helps drive inbound traffic and which achieves your online goals. Producing quality content is one of the most important things a business can do to attract clients and create interest.
Any content created communicates your brands message, educates your audience, and persuades them to purchase your products and services over competitors.
It’s is important that the intention of any given piece of content is understood if even a simple blog post or a specific image. For growth and sustainability, it is important to drive people to your webpage via organic traffic, it is equally important to engage them once they get there.
For some types of content, it is difficult to achieve both goals since awkward SEO-based phrasing and creativity are different disciplines for separate purposes. Low bounce rates and high page duration would indicate a good user ‘ creative’ experience. This does not necessarily mean that the page is ranking organically and driving inbound traffic.
Creativity & SEO can go hand in hand, it’s about finding the best compromise. Finding a middle ground between sacrificing SEO elements in favour of user experience produces the best content and is a recipe for success.