Adwords PPC Search Network Advertising Services
For new clients the first thing we will never do is offer a PPC advertising campaign in the Google Search Network. Seo-Hampshire focuses on SEO improvements to infractucture and content, on the premise that every organic click for any targeted keyword is highlighting a fiscal value of our service.
The official line (from most marketers) is that you can get a PPC campaign up-and-running in less than an hour. And if done correct start generating clicks as soon as your Ad is approved. Unfortunately, clicks don’t translate into sales, especially so if you have only spent an hour setting up a campaign.
Performance metrics are only measured in clicks and not in conversions. Too often we see cases where businesses have lost money through PPC Ad campaigns that didn’t convert and many more cases where businesses become over-reliant on this sales channel alone. To be successful, a PPC Search network campaign has to be highly targeted, highly relevant in ad copy and landing page with a very simple clear call to action on your Ads Goal.
Organic SEO takes time, However, when a business needs immediate results AdWords used in the search network is quite the opposite. Targeted correctly these clicks/leads from Search Network Ads will convert.
Placing PPC Ads in the Search Network using Adwords
When you advertise on the Google Search Network, using Adwords and setting a budget, your ad will show in search results after someone searches for a term related to one of your pre defined keywords, interests or user demographic. Placement and clicks are based upon bid amounts as you would find in an auction.
How the PPC Search Network Works
Mostly for text based ads, when a promotor uses Google Adwords to place an Ad in the search network, the ad will be displayed in one of Googles or its partners SERPS pages (Search Engine Results Pages).
Adwords PPC Campaign Setup Fails
What are the disadvantages of advertising in the search network?
When advertising and since we are a video content SEO agency, our preference is in promoting videos in the Display Network. Both networks use Adwords as their Ad campaign submission interface and the same rules and techniques apply to each network. However prices are drastically cheeper in the Display Network.