Video Production and Video Editing Service

Video production. Animation or Live Action, we work with you to produce engaging content.

Video editing & Tabletop Shoots . Affordable video editing, post-production, motion graphics and tabletop product shoots are charged on a hourly basis and can include all the nessessary color corrections, transitions, video & sound editing and file format conversions.

Why video is so important

There are two major factors, that have influenced our move into creating affordable video content.  Firstly as an SEO agency, without doubt, video’s drive inbound traffic are shareable pieces of content and they increase the average page view duration.  All golden SEO metrics.

Video usage online continues to grow and users will make purchasing decisions based upon retailers who offer greater insight on the goods being sold.  Whether this is a 360 turntable packshot to a product info or communication film.

The second reason is that YouTube is the second largest search engine on the planet and Ad rates in the Display Network  are a fraction of what they are in the Search network.  We can manage your YouTube account, identify keyphases to target and run localised video campaigns to raise awerness.

Animating, editing & creating motion graphics

We use Adobe Creative Cloud.  A suite of creative applications. Here are some of the tools we use in our projects.

How much does it cost to make a live action video?

Setting a budget on a live action video is very much like choosing a car, do you want to buy a Volkswagon polo or a Rolls-Royce?  There are no universal guidelines for setting a production budget on filming as there are so many influencing factors based upon the specific requirements of a shoot.    

Having said that animation and editing can be set our standard hourly rate.

If shooting film/video, there are a few key elements to keep in mind when calculating project rates

Day rates for shooting film/video

This is the most common rate of pay for film personnel. Larger shoots may need a full complement of crew, such as Director, Director of Photography (DOP), Cameraman, Gaffer, Best boy, makeup, artist runner and so on. 

Typical day rates depending on the region where you’re hiring from can range anywhere from £400 to £800 per day and up.  Some directors we know charge up to 10k per shoot day but this would also include attendance to all the post-production and editing.   Typically a “day” can be negotiated as a set amount of work of between 6–10 hours.

If a film shoot will fit into a window of fewer than 4–5 hours including the set-up and de-rig time, we may be able to negotiate a half-day rate. One important note is that equipment costs like a camera and lighting rentals are often only available at full-day rates. 

Hourly rates for shooting live action

A less common way of breaking down video production costs is by the hour.   Not many crew members are accustomed to working on hourly rates and as a rule, it is not in their interest since they are unlikely to be able to attend another shoot on the same day. Having said that, some smaller projects may warrant it, such as a tabletop shoot; and in those cases, hourly rates can be negotiated.

Individual rates for film/video projects

Self shooter and small hybrid crews are becoming increasingly common, so too are all-inclusive project rates. Often, these rates will be meticulously lined itemed to list out every single cost across the complete scope of the project. 

This approach provides a full picture of what the production cost might be and sets the level of expectations from project signoff.  Part of pre-production will be in supplying (producing) these costs. Checking crew availability, setting project timelines, deliverables, dates and negotiating artist buyouts and usage fees.

End usage for your content. TV, the Internet, are factors that can influence the rates you have to pay on-screen artists.  Eg Having worked on a job with Jeremy Clarkson some years ago who charged in the region of 50k for a half-day shoot, he is a celebrity, bringing value to the brand and this fee included a buyout for one-year usage on TV and Internet.  If the client wanted to reuse the same film/Ad the following year another fee would need to be negotiated for the usage.

Camera equipment & other gear costs

A common oversight for people hiring video professionals is the sheer cost of cameras, equipment, and gear.  Different camera’s and lenses cost a small fortune and each cameraman might have his own preference for different lighting style of shooting speeds and format.  For turntable product shots in our own lighting tent, we use Canon EOS 70D.  A great all-rounder,  for larger shoots we tend to hire in Netflix approved cameras, the specific camera used is chosen by a dop/cameraman