Header tag fact – Did you know that 8 out of 10 users only scan the headers of a page when viewing a page’s content. Not the continuing text. When creating headers, we analyse search volumes for key terms, then focus the content of a page for a specific keyphrase.
The Importance of Header Tag Optimisation
Header tags play a significant role in structuring content for both SEO, and user experience (UX). Heading tags are necessary for both usability and SEO of your web page. Search engines primarily take keywords from content, heading tags, and titles in order to develop the context of a web page.
Header Tag Optimisation For UX
Headings are signposts that guide readers through an article. Because people tend to read them carefully, they should indicate what a section or paragraph is about, or people won’t know what to expect. Also, headings may help them get back on track if they get lost.
When producing web copy, it is best practice to ensure that headings are informative to the reader. Some people like to tease their audience in the headings, trying to entice them to read further. While that can work very well, it’s easy to get wrong. Remember that the main focus of headings should be on the content – and the main purpose should be to make the text easier to read and understand.
Headings also work well with screen readers and improve accessibility. As a rule of thumb, what is good for accessibility is good for SEO
Header Tag Optimisation For SEO
Search engines analyze headings accordingly and keywords used in headings as correspondingly important.
In general, headings are hierarchically organized from H1 to H7, the H1 heading being of the primary importance of them. This heading should ideally summarise the complete content held within the page, specifically with the most important (researched) keywords featuring first. A page should always contain only one H1 heading.