Header Tag Optimisation Service

Header tag fact – Did you know that 8 out of 10 users only scan the headers of a page when viewing a page’s content.  Not the continuing text.  When creating headers, we analyse search volumes for key terms, then focus the content of a page for a specific keyphrase.

The Importance of Header Tag Optimisation

Header tags play a significant role in structuring content for both SEO, and user experience (UX). Heading tags are necessary for both usability and SEO of your web page. Search engines primarily take keywords from content, heading tags, and titles in order to develop the context of a web page.

Header Tag Optimisation For UX

Headings are signposts that guide readers through an article. Because people tend to read them carefully, they should indicate what a section or paragraph is about, or people won’t know what to expect. Also, headings may help them get back on track if they get lost.

When producing web copy, it is best practice to ensure that headings are informative to the reader. Some people like to tease their audience in the headings, trying to entice them to read further. While that can work very well, it’s easy to get wrong. Remember that the main focus of headings should be on the content – and the main purpose should be to make the text easier to read and understand.

Headings also work well with screen readers and improve accessibility.  As a rule of thumb, what is good for accessibility is good for SEO

What is the importance of header tags for SEO?

Header tags are hugely important!  They act as a giant pointer arrow for your targeted keyword.  Essentially saying to a crawler  “Hey! This is exactly what this page is all about!”

Header Tag Optimisation For SEO

Search engines analyze headings accordingly and keywords used in headings as correspondingly important.

In general, headings are hierarchically organized from H1 to H7, the H1 heading being of the primary importance of them. This heading should ideally summarise the complete content held within the page, specifically with the most important (researched) keywords featuring first. A page should always contain only one H1 heading.

Best practice for header tag optimisation

Header Tags Best Practice:

  • There should only be one H1 heading per page
  • Headings hierarchy should appear in descending order without gaps (H1 is followed by H2 and so on)
  • H1 heading should be representative of the entire page content
  • The H1 tags should contain relevant keywords
  • Text in the H1 tag should not exceed a length of 120 characters
  • No links, headings should only be used to emphasize the content, not for navigation elements.

Header Tag Mistakes:

  • A H1 tag is missing
  • Single word heading tags
  • The heading content is too short (e. g. only two very short words)
  • Header tag content is too long (If the H1 tag contains more than 120 characters it might be regarded as keyword stuffing)
  • Unspecific, the headers content is too general (e. g. about/contact etc)
  • There are navigation elements and links in the H1 tag
SEO Header Scan

Free Consultation

Just like a car mechanic expertly connects a diagnostics machine to locate missing headers or other potential issues under the hood, our Free SEO Diagnostic Scan delves into your website's structure and performance, identifying key areas for improvement to boost your online presence.
SEO Header Scan
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Technical SEO Services

Luke Kemp, is a web developer, SEO and content creator who when not working with clients continues to develop digital output for a growing list of clients and for his own websites.