Mobile Optimisation Services
What is Mobile optimisation? Mobile Optimisation is the process of ensuring that visitors who access your site from mobile devices have an experience optimised for the device.
It is likely that mobile search will surpass desktop search at some point in 2020. Voice search is growing at an exponential rate too. Many websites remain poorly designed to account for different screen sizes, resolution and load times.
With mobile optimisation we focus on site design, website structure, page speed, and more to ensure mobile site visitors are not bouncing (leaving).
SEO Best Practices for Mobile Optimisation
Mobile optermisation is all about location, relevance and speed. When performing a technical optermisation of a webpage we work to the following rulesets.
Increase Page speed with Mobile Optimisation
Mobile Optimisation for page speeds is far more important for mobile users than desktop users. Beyond optimising images, it is important to minify code, leverage browser caching, and reduce redirects.
The Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So it is a good idea to continue to use these resources, as the elements are helpful in highlighting that your CMS is a responsive site. However, if there are a lot of resources loading, site speed takes a hit.
BoodleBobs Mobile Performance vs Desktop
Work is ongoing see the latest PageSpeed Insights scores for this BoodleBobs page
Please note at the time of this post mobile optimisation for BoodleBobs is an ongoing process, we can see from this image that infact it is an external resourse that is causing a 2.5 second lag. The best solution for the BoodleBobs in this scenario is to remove the offending item.
Check the quality of your page speeds by visiting Google Page Speed Insights no registration is required, simply submit your URL.
Guidelines for Mobile Optimisation
Mobile devices are simplifying and revolutionising the ways websites are designed. “Above the fold” no longer has any meaning in a world where we endlessly scroll.
Some sites still employ flash. In a lot of cases, the plugin is not available on a user’s phone, which means they will have missing content. Special effects are better coded in the HTML 5 standard
Pop-ups are annoying on even desktop sites, 9/10 mobile users find it difficult and frustrating to close these pop-ups leading to high bounce rates and dissatisfied user experience.
Besides distracting users from the content you want them to focus on, rotating banners not only increase the page weight unnesesarilly with the use of additional images, but it has also been tested that only 1% of users click on a second banner element, rendering pointless in terms of any benefits apposed to potential pitfalls.
Design for a sausage finger – Touch screen navigation can lead to accidental clicks if your buttons are too big, too small, or in the path of a finger that’s trying to get the page to scroll.
Due to limited screen space, a search result with rich snippets is far more likely to stand out than when displayed on a desktop. Read more about Schema.org structured data.
our business has a local element, remember to optimise your mobile content for local search. This includes standardising your name, address, and phone number and including your city and state name in your site’s metadata. More information on local SEO can be found local seo optimisation page
Technical Search Engine Optimisation for Mobile Devises, we are based in Hampshire UK.
With over 20 years of experience working within Media, Analysis & Web Development. Our sister site is called BoodleBobs
Mobile OptimisationMobile optimised websites allow more customers to be reached at a quicker rate, proving to be very beneficial. A crucial advantage is that it can increase customer satisfaction. Having a mobile friendly site will only benefit your website's reputation, making it look modern and relevant.
Associated LSI Terms
Why mobile optimization is important, mobile optimisation test, optimize website for mobile free, why is mobile seo important, mobile optimization wordpress, mobile website, mobile optimisation drupal, mobile optimisation 2019
SEO Freelancer, mobile optimisation
Services For Technical SEO Optimisation
- Drupal website design
- Creation & registrations of sitemaps
- Custom 404 error page setup and optimisation
- Header tags optimisation
- Image optimisation
- Link & URL optimisation
- Link redirection
- Meta tags optimisation
- Mobile site optimisation
- Server optimisation
- Site maintenance & patches
- Structured data universal SEO
- Webserver hosting
- WordPress website design
Recommended Web Hosting Siteground
Why do we use Siteground as our hosting partner? Click the image to see the SEO scores and server stability following migration to Siteground.