Mobile Optimisation Services

What is Mobile optimisation?  Mobile Optimisation is the process of ensuring that visitors who access your site from mobile devices have an experience optimised for the device.

It is likely that mobile search will surpass desktop search at some point in 2020.  Voice search is growing at an exponential rate too.  Many websites remain poorly designed to account for different screen sizes, resolution and load times. 

With mobile optimisation we focus on site design, website structure, page speed, and more to ensure mobile site visitors are not bouncing (leaving).

SEO Best Practices for Mobile Optimisation

Mobile optermisation is all about location, relevance and speed.  When performing a technical optermisation of a webpage we work to the following rulesets.

Increase Page speed with Mobile Optimisation

Mobile Optimisation for page speeds is far more important for mobile users than desktop users. Beyond optimising images, it is important to minify code, leverage browser caching, and reduce redirects.  

Don’t block CSS, JavaScript, or images

The Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So it is a good idea to continue to use these resources, as the elements are helpful in highlighting that your CMS is a responsive site.   However, if there are a lot of resources loading, site speed takes a hit. 

Fortunately, onsite CSS and Javascript can be combined into single files.   It is recommended that no more than 3 separate CSS or javascript files are in use for any individual page load.

BoodleBobs Mobile Performance vs Desktop

Work is ongoing see the latest PageSpeed Insights scores for this BoodleBobs page 

BoodleBobs desktop book page optimisation resultsMobile optimisation scores differ

Please note at the time of this post  mobile optimisation for BoodleBobs is an ongoing process,  we can see from this image that infact it is an external resourse that is causing a 2.5 second lag.  The best solution for the BoodleBobs in this scenario is to remove the offending item.

Check the quality of your page speeds by visiting  Google Page Speed Insights no registration is required, simply submit your URL.

Guidelines for Mobile Optimisation

Mobile devices are simplifying and revolutionising the ways websites are designed. “Above the fold” no longer has any meaning in a world where we endlessly scroll.

Some sites still employ flash. In a lot of cases, the plugin is not available on a user’s phone, which means they will have missing content.   Special effects are better coded in the HTML 5 standard

Pop-ups are annoying on even desktop sites, 9/10 mobile users find it difficult and frustrating to close these pop-ups leading to high bounce rates and dissatisfied user experience.

Besides distracting users from the content you want them to focus on, rotating banners not only increase the page weight unnesesarilly with the use of additional images, but it has also been tested that only 1% of users click on a second banner element, rendering pointless in terms of any benefits apposed to potential pitfalls.

Design for a sausage finger – Touch screen navigation can lead to accidental clicks if your buttons are too big, too small, or in the path of a finger that’s trying to get the page to scroll.

Due to limited screen space, a search result with rich snippets is far more likely to stand out than when displayed on a desktop. Read more about Schema.org structured data.

our business has a local element, remember to optimise your mobile content for local search. This includes standardising your name, address, and phone number and including your city and state name in your site’s metadata. More information on local SEO can be found local seo optimisation page

Mobile Analysis Report

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"Ensure your website delivers a flawless user experience on all devices with a free mobile optimisation scan analysis. Identify areas for improvement and improve your websites mobile experience today.
Mobile Analysis Report
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Technical SEO Services

Mobile optimisation scans are provided by Luke.

Luke Kemp, is a versatile web developer, SEO and content creator who when not working with clients continues to develop digital output and integrate the services of his own websites.